The success of a mobile app depends on the user experience and user engagement. Today businesses display the offerings on apps and desire to get the most user engagement. Now to assess business success a proficient mobile app development company must keep track of business metrics and later try to find beneficial solutions. These metrics apply to all the operating systems and monitor the success or failure of the web app. listing some of the key metrics that highly impact the success of an app.
Why does that matter?
Launching an app is not just for utility it is a part of a systematically aligned business strategy and must be analysed to know if the app meets its target in term of revenue and other pre-defined business goals.
Following are few basic parameters that help in analysing the success of an app:
1) Number of downloads
Number of downloads depicts demand of the application in the app store. But it is a parameter that just shows people engagement at level 0 as 20-30% of the apps are just used once or are uninstalled after two three months . So overall downloads statistically have limited impact on App analysis.
2) User holding ability
Retention rate of user attention on the app is the number of user who returns to the app after their first visit.
3) User lifetime
This parameter is the money spent by user in days/weeks/months/quarters/years to stay on the app. This is the most apt way to keep record of the revenues; it also tells the promising revenue different users can contribute.
4) Internal Referrals
This metrics is one the most important of user lifetime value that it be audited on regular basis. This means how many times a particular user shares your app with other people.
5) Performance monitoring
Even if you have an impressive design but the app does not perform well, will never attract user lifetime value. The website and software development company ensures the user experience and understands that it depends on many factors like how quickly the app loads, no network errors, no app latency or crashes. If this parameter is taken care of, many of the user shifts to your app from low performing apps.
6) Rating and Reviews
The success of an app largely depends on user feedback through rating and reviews. In this competitive world, rating is parameter which helps us to make a decision on installing which app. There is need to track this metrics as this would specify the number of people supporting you and you can work on the given reviews to make further user experience a better one.
7) Feedback
As rating and reviews, feedback is another parameter that put light on the broken links in the app which would lead to better user experience. Nowadays it is easy for user to give feedback in few easy steps which in turn would help to fix defects and better turnaround time.
8) Track drop off users
All the users who installed the app but later installed it are targeted by companies to get them back onboard through iterative marketing methodologies.
9) Time spent on app
This metric will help to understand user engagement on the app and to specify areas of improvement if user takes less or zero time to exit the app.
10) Return interval
The factor that highlights the interval that after how many days user returns to the app for promising user experience and higher revenues. This can be used as a targeting scheme which would make users come back to the app when something generates interests in them.
Providing the best custom software solutions in India we At NetSet software have a team of technocrats that not only works on giving a fully functional app but also ensures that its design, manoeuvrability and speed meet the end user expectation. To digitise your current business model and develop the app to meet your strategic goals, drop us a line on direct@netsetsoftware.com.
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